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What we do

One partner, end to end

A brand styling and strategic identity firm that builds cohesive, distinctive brands — and the products behind them — positioned for long-term success.

/ 01

Product design & development

  • Italian design centre
  • Technical engineering
  • Testing & certification
/ 02

Marketing

  • Brand management
  • Marketing communications
  • PR & events
  • Social media & content production
  • Digital performance & ecommerce
/ 03

Brands

  • Brand centre in Dubai
  • Own brand portfolio
  • Brand management
/ 04

Sourcing & production

  • Sourcing department in HK & China
  • Order management
  • Quality management
  • Certification
Our scale

An international team with European standards

Core centres across the world develop individual solutions with European expertise — know-how for product development, production, sales, and marketing.

0
Employees
Across product, production, sales & marketing
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Locations
Dubai, Düsseldorf, Prato, Yerevan, Hong Kong, Ningbo, Shenzhen
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Brands
Run across all categories
0
Countries
Active around the world
0M+
Appliances to market / year
Small domestic appliances across segments
0%
Return rate
Remarkably low across the portfolio
Our story

From sourcing to innovation

A focused growth path — from a single Dubai company to a multi-brand group across the Gulf, Europe and Asia.

2021
2021

Foundation in Dubai

  • —Opened the company in Dubai
2022

Birth of CARRERA

  • —Built up our own brand, CARRERA
2023

Into Asia

  • —Entered the Asian market across 1,200 stores with 18 SKUs
2024

Real-estate partnership

  • —Signed a contract with a developer in the UAE
2025

Expansion

  • —Launched 600 apartments
  • —Built up 5 brands in Egypt
  • —Started 2 new brands in Asia
  • —Opened the ARM office
Our work

Brands we own and build

From our own flagship brands to development projects and managed portfolios across markets.

CARRERA
Operating across Middle East, CIS market and Europe
DUCATI
Own brand portfolio
Selected projects & managed brands
COTTORELLA Water
ZEST by Zepter
Gotech
Zest by Philip Zepter
Tesla
Mychoice
Philip Zepter
Why ARM

Strategic, not just aesthetic

We don't just make brands look good. We make them work — and keep working.

✓

We create distinctive brands

Our expertise ensures businesses don't blend in — they stand out.

✓

Direct access to decision-makers

We work one-on-one with key stakeholders to shape the brand identity.

✓

Strategy meets creativity

We blend creative craft with business strategy for maximum impact.

✓

Built for long-term growth

We keep brands relevant, stylish, and powerful over time.

Where we are

Seven centres, one network

Dubai, United Arab Emirates Düsseldorf, Germany Prato, Italy Yerevan, Armenia Hong Kong, Hong Kong Ningbo, China Shenzhen, China

Let's bring your brand's true identity to life.

We'd love to discuss how we can refine and elevate your brand into something truly iconic.